Website design is a crucial step in developing an online presence. This is your online business card that represents you and your business. We build a professional site that is designed to convert visits into customers.

 

Our expert writers, write content optimized for the search engines.

 

Search engines have become more intelligent and quality content really counts. When content is optimized and keyword-rich, it lets the search engines know what you want to be found for.

 

Index your site with all search engines

We send data to the search engines which they store for fast and accurate information retrieval when a customer performs a search. Once your site is indexed you can be found online.

 

Every website we build is designed to increase traffic and convert visitors. These websites are designed with the specific purpose of supporting your marketing goals and maximizing the reach and impact of your brand. Built-in tools for content management and blogging allows you to optimize your website for search engines, integrate your email marketing, and connect through social media.

 

Web optimization

We specialize in both passive and active web optimization strategies for your business. By using these methodologies of optimization on the web, allows your customers to have a much greater chance of finding your business and converting.

 

Mobile search

• Over 50% of online searches are performed on a mobile device.

• 61% of local searches on a mobile device result in a phone call.

 

Our developers build your website and online marketing for multi-device capability. Your business can be found on iPhones, iPads and many more tablets. Customers search for local information everywhere and on every device.

 

Generate traffic

Search friendly: be easy to find

As part of each website project, we provide search engine keyphrase research and guidance on how you can perform additional ongoing research. The research leads to recommendations for pages on your website. 

 

Built for email marketing

The website is the landing page for every marketing email. It is also a vehicle for new email subscribers. Purple cow social provides an email template that matches the style of the website.  Additionally, we incorporate a strategically placed email sign-up field onto your website, encouraging visitors to subscribe to your email list.

 

Social interaction

There's a conversation happening relevant to your industry, and some of that conversation can happen on your website. Including social media provides the social proof that makes a brand look credible and turns a marketing website into an online networking tool.

 

Engage visitors

 

Design

Design quality directly affects a visitor's perception of a company. Great design creates trust and compels action. Every marketing website must:

• Align with the brand

• Communicate value quickly

• Appeal to the target audience

 

User-friendly

Websites can be confusing. Navigation can be counterintuitive. Visitors are not sure where to click or how to find information. The art and science of making websites easy to understand is called "usability."

 

Good usability combines:

• Placement and prominence of conversion elements

• Navigation labels and page hierarchy

• Integration of features

 

Website visitors should have a frictionless experience. The information a visitor is looking to find on your website should be readily available. 

 

Mobile-friendly with responsive web design.

Responsive web design ensures every page on the website is mobile-friendly. The website detects when a visitor is on a mobile device and adapts accordingly.  In addition to providing the best browsing experience for your visitors, there are other benefits such as:

 

Less work for you

Update a page, and it's applied on both mobile viewing and full-screen viewing.

 

Improved SEO

Google prefers to index one website, rather than a separate mobile website.

 

Easily updated

Marketing websites need frequent content updates. Website administration must be quick and easy. We use wix websites - content management system.

 

Analytics: measure results

Ongoing web marketing means continually optimizing and enhancing your website to maximize the return on your investment. The more you put in, the more you get out. Data from analytics should guide the marketing decisions and content changes that produce results.

 

Google Analytics is installed on every website.

 

Content marketing support

Purple Cow Social is available to assist you with ongoing web strategy, including guidance with SEO keyword research, email marketing, social media, and website content. As an advisor to our clients, we provide strategy, resources and education. We actively transfer knowledge and skills to our clients whenever possible.

 

A marketing site built by our team is the ultimate tool for web marketing. The key is to plan, design, and build the site with results in mind. This means aligning design elements, features, and content with the goals of getting traffic and converting visitors into leads and customers.